序曲: Microsoft Designs the iPod package
Microsoft ReDesigns the Microsoft iPod package TM
Round I: Make sure it's on Brand
Microsoft I-Pod 2005 Human Ear Edition
Microsoft I-Pod PRO 2005 Human Ear Professional Edition with Subscription
更改標語 (Get the most out of your music)
結論 -We still need something Expressively Human
再更改標語 (Get the most out of your music with the ultimate music listening tools for ypur ears)
結論 -Perfect
Round II: "FOB stands for Full Of Bullets"
Microsoft I-Pod PRO 2005 XP Human Ear Professional Edition with Subscription
Round III: Stars and Snipes
Upgrad
Upgrad
Upgrad
Upgrad
$20 Rebate
$40 Rebate(This is an empty box)
結論 -I'd say lets got some shelf presence
Round IV: Spines and Sys Regs
(指iPod)Why isn't she using the product?
(指I-Pod)Better, but needs more warmth
(指I-Pod)Good!!
隨即掛上微軟認證
結論 -We still need to communicate the richness of the product
檢視產品 -(5GB)Lets make better use of this space
I-Tunes XP
檢視產品 -Dont forget the 3rd party endorsements
掛上各種標誌
結論 Great!!!
結論 We should clarify 5GB
Round V: Back of box
please insert Product chart here
(開始比較iPod和I-Pod PRO 2005 XP, iPod只有3項功能, I-Pod PRO 2005 XP有7項)
除了微軟認證, 再加上INTEL認證
檢視產品 Please insert system Reg here
(一長串的紙條黏在盒子上)
Round VI: Final Review
Ahh, A new MS Ipod package!(外包裝整合上述一切字樣及圖樣)
結論: It's really stands out
Microsoft